Yes. My family has one television and we maybe watch one or two hours of television a week using rabbit ears. It's not even about what shows they are watching, it's "have you seen that commercial for X where Y?" No, I haven't.
So true. I've "missed out" on so many products, services, movies, games, and the like that I will never notice passed me by. I'll just have to find solace in my fuller wallet. :)