Is there some usability/design advantage of having an article split into pages like this? CPM advertising revenue? It drives me nuts - sometimes you can escape it with print view, but it slows down reading and forces you to navigate/break train of thought a few times per article.
It's because when you read that article you have to click to a new page 3 times. Thus what would be 1 page view for an article becomes 4 page views. More page views = more impressions = more ad revenue.
Though, for me, it results in fewer visits to the site.
I would venture to guess that each of those clicks are less valuable than 25% of a single click, but many publishers are always looking to fleece their advertisers any way they can.
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Is there some usability/design advantage of having an article split into pages like this? CPM advertising revenue? It drives me nuts - sometimes you can escape it with print view, but it slows down reading and forces you to navigate/break train of thought a few times per article.