The article was very interesting, as it highlights the specific bipolarity of having a startup, but when I actually visited your site I was confused.
I like the idea of your app. I really do. But I had no idea what the hell Curvio does from the splash page,
The first thing I read when I hit the landing page is:
"New shows are being added all the time, Sign Up to be emailed when they are!" -- When I read that I thought this website was some sort of a tv guide. It emails me whenever a new show is made or released on television.
The second line wasn't much better:
"Find great looks from your favorite TV shows:"
I was confused from the first line, so I didn't understand the context of 'looks'
It wasn't until I clicked on a show and saw that you were indexing specific outfits from specific episodes that I truly understood what you guys were doing. Otherwise, the home page didn't tell me anything.
About the organic traffic, this has hit me before. I think it has to do with the freshness categorizations google has. If you put in new content, it gets a bump because it's fresh, but then the rank for pages that stay the same dies down after a while, and quite suddenly.
Organic traffic drops 50% - what number of organic visits are you getting daily? If its low (in the hundreds) a 50% drop could mean nothing at all, just daily variance. Our organic traffic fluctuates up to 20% during the week (~7k organic per day) and it's very cyclical as well (we expect the same pattern the following week).
I don't think it's worth stressing too much about an odd data point, always best to look retrospectively at the bigger picture!
Yep, it's up and running. We stagnated a bit over the holidays because most shows were over or on break. Then January we were slow to start back up because our co-founder got engaged. We're pushing several new episodes this week though.
We've reached a point where our revenue growth may finally take us to truly cash-flow neutral (i.e. paying for server and content costs). If we can hit that target in the next couple months, we'll start pumping out content much faster. Stay tuned! :)