On: Why New Relic Is Raising $80 Million Now

[mchanson]

They sent me, a customer, an email announcing the funding. Congrats to them, but why are you emailing me...

[philjackson → mchanson]

Not entirely sure but perhaps to reassure you that they're doing ok and will be around for a while?

[colin_jack → mchanson]

Ditto, seemed a very odd thing to notify us of but then they do seem to be quite spammy in general.

[Skoofoo → colin_jack]

They are. I had to unsubscribe and send three emails to their representatives before they stopped sending me emails.

[psycr → colin_jack]

Same thoughts here. They use fairly aggressive email marketing, which is difficult to unsubscribe to.

I clicked the 'unsub' link in the footer of this particular marketing email and hit: 1) an SSL warning from Chrome, and 2) a 404 on accepting the SSL warning.

[Lightbody → psycr]

Doh! I'll check that out. I'm New Relic's Director of Product Management and work closely with the marketing team. Apologies.

[naudo → psycr]

hmm, I was able to unsub just fine. Did you try again just incase it was a hiccup with their servers?

[Nowyouknow → colin_jack]

The word you're looking for is: "communicative." Seriously, for a relatively new company, they've done a great job of getting the word out about their stellar product.

[Confusion → mchanson]

In fact, they sent me that email thrice...

[alxndr → Confusion]

I got five!

[bhanks → alxndr]

I work at a lean startup. Sometimes the "email guy" is whoever has a free second.

[36coldrush → Confusion]

oh man, so sorry. :( - Patrick VP, Marketing, New Relic

[Confusion → 36coldrush]

No worries, it was the first time that happened and if I got $80M in funding, I'd probably want to tell everyone thrice as well ;)

[36coldrush → mchanson]

Candidly, I was using the funding as an opportunity to introduce our mobile offering via email to our users. That sounds sneaky, but we've invested a lot of effort into our platform and want as many devs to be aware of it as we can! Definitely sent too much email today, tho... sorry, lesson learned. - Patrick Moran, VP, Marketing, New Relic

[JimWillTri → mchanson]

They sent me, a non-customer, an email too.

[Lightbody → JimWillTri]

If you can send me a private message (email plightbody at newrelic dot com) with the email you got hit with, I will find out why you received that email. I'm guessing some sort of partnership connection, but it's never good if you believe you are receiving unsolicited emails.

[masklinn → Lightbody]

> I'm guessing some sort of partnership connection, but it's never good if you believe you are receiving unsolicited emails.

I've yet to know a "partnership connection" email solicited in any way, shape or form, for what it's worth. Even when the partnership is tight (example: I recently received an email from Radiohead's Thom Yorke. I bought In Rainbows when it was released 6 years ago, and the mail got sent to the address I provided back then [my recollection is fuzzy, but it was likely necessary to get a/the download link]. The connection is strong, but I still consider it to be spam.)

[JimWillTri → Lightbody]

Spam really doesnt bother me that much. My co-founder also received an unsolicited email too. We both clicked unsubscribe on each of ours and both received the same original email about 15 minutes later.

[trimbo → mchanson]

That was questionable, but the dupes were the real WTF.

[36coldrush → trimbo]

agreed. We have multiple email segments for our 300,000+ users and prospects and while its more complex than this, we fumbled our Marketo settings and people with more than one New Relic account in our system got... more than one email... :(

It stinks because our intentions were to get people excited about what's to come... instead you want to strangle me with my power cord.

ahhh... some days...

Patrick Moran VP, Marketing New Relic

[lanstein → trimbo]

Did you use a + address? That cuts both ways, you know.

[mylittlepony → mchanson]

I was wondering the same thing.