On: How Oreo Won the Marketing Super Bowl With a Timely Blackout Ad on Twitter

[untog]

I looked once the game had come back up- the tweet had been retweeted around 6,000 times. That's not actually that successful- it seems like the media are talking about it a lot more than people are.

[stephengillie → untog]

That's part of their promotional strategy - talk about why nobody's talking about it.

[chaz → untog]

Earned media is a part of any successful marketing strategy.