Yeah. It's a category that people certainly have an incentive to care about. I wonder if there are laws that prevent claims like, "Learn the true secrets of diabetes management." Also, you'd be competing with WebMD and other free and legit sources.
Yesterday on the TeeVee, I saw an ad for a DVD on how to make one's child behave himself. Given that we have a 3 1/2 year-old who is a terror, I paused to evaluate the claims made. Perhaps mental health-related stuff would get around the "playing doctor" problem? I mean light claims like "feel better" rather than "cure your depression."
Not that I actually want to do any business like this...I'm no better at it than the next guy. Also, isn't a bookstore the oldest form of this? The only thing new is the disintermediation and electronic distribution.
Or anything health related.