My company is like a row boat, a four man crew, trying to get to deeper waters. Except we are two miles from land and we can catch at most one or two fishes at a time. The crew is exhausted after fighting a rough sea and doesn't really know where they are or were to go.
We have Roger, a super sailor. He sails with us but actually he's on another boat, a faster boat. It's safest that way, well... it's complicated, but he's with us sometimes, so that's good.
Then there's François, a math genius. François took a spear to the knee while catching a whale. He never got over it. He's still a very capable sailor though, he just gets his kicks inland.
Jack is a quiet sailor. Jack can command every crew member by the sound of their feet on the deck, the job needs to be done, Jack ensures that it does, even if he has to do it himself. Together Jack and I are the muscle of our boat.
Roger, François and Jack used to work in bigger boats, it was easier back then, they didn't get to worry about where the fish was.
Leaving the analogy behind, we can't scale sales! The truth is, we never REALLY tried! There is almost no information about the company and there is no willingness to keep track of prospects and contact new ones. We are all developers and no one does sales with passion and belief, no one puts themselves out there.
Our team is soon to be split in half, doing work through a clients client, where we obviously won't get credit (or we could potentially steal the client) besides a slightly above average salary (not enough to run a company). These two members are required to be in the clients office for a period equivalent to the one of our own existence. During that period the boat is supposed to be managed by one person with the help of Roger. No growth prospects.
In an effort to burst our bubble I wrote this, what do you think is going to happen to my company?
Shoot me an email if you are interested on getting out of the hole you dug yourself into.