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The short answer is "be the change you want to see in the world"

The long answer is a consumer's collective. If you are in the US a good example are the credit unions, where fees (of all kinds) largely don't exist. In the US, Consumer's Collectives legally have a democratic corporate structure. Private corporations legally are more like a dictatorship. Public corporations have a board of directors and are legally more like an oligarchy (unless one single person constitutes most of the board).

http://en.wikipedia.org/wiki/Consumers%27_cooperative



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