Apple Introduces Ability to Reset Advertising Identifier with iOS 6.1 Update

[kellyhclay]

http://www.hasoffers.com/blog/apple-introduces-ability-reset-advertising-identifier-ios-6-1-update/

[pyre]

What kind of information leaks to the advertisers though? Do they have enough information to reaquire you (match your new ID to your old profile data) after a reset?

I'm sure that most advertisers can do this to some extent on the web, and use this to get around the users' ability to reset cookies.

[MarkSweep → pyre]

I think advertising code could store the current ad ID on the phone. When the stored ID does not match the current ID, they could update the server with the new ID.

[anon987]

Could someone make an app that resets this with a single button push (without navigating to it), or perhaps an app that runs in the background and changes the ID every hour or day?

[e1ven → anon987]

If you feel that strongly about it, why not turn it off entirely?

[anon987 → e1ven]

Because I didn't know you could do that, I've never owned an iPhone.

Thanks for the info, I'll keep it in mind if I decide to purchase one in the future.