I agree. I think NoSQL began exploding when people started doing more custom work and pushing further away from big orm based frameworks because of NoSQL's relaxed schemas (or lack thereof) making it easier on developers. I still really like NoSQL for those reasons, but like everyone knows, in the real world there are a lot of gotchas, which seem to come from the designers trying to solve one purpose (many specific DBs) which makes sense considering the yet uncharted territory of NoSQL (proof of concepts). I'm excited to see how RethinkDB fits into the real world though. It looks as though someone went back on years of research across multiple experiments and took what was right and built it. But that said, just because one shirt is really nice and a pair of pants fits amazing doesn't mean they match, and that's why I agree with you.
