What role does a creative director have on a big consumer product like this? Would her role be more about branding and messaging, or does this suggest that Keys is actually getting her hands dirty with product design, and possibly signal a greater trend of Hollywood figures attempting to take the reigns of the tech scene?
Alicia Keys doesn't exactly seem like a Johnny Ive, but then again I would've said that Ashton Kutcher would be a funny pick for a VC.
