On: Google Introduces Interest-based Adsense

[brfox]

As long as they are just inferring what type of ads I am interested in, I wish that someone would just ask us what we are interested in. Or at least rule out the things we are NOT interested in. Like, stick a little button on their ads which says "dislike?" and we could click it and not be shown any more of those ads (or ads in that category).

[imp → brfox]

That's exactly what Adpinion does: http://adpinion.com/

[lucumo → brfox]

According to the article, users will get a Ads Preferences Manager. It will show what Google thinks you're interested in and you can change the categories as well.

Edit: It has an opt-out button as well. http://www.google.com/ads/preferences