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To be honest, I'd probably continue to shop at Amazon even if their prices went up 5-10% across the board. Even though I want to support small retailers, shopping at Amazon means I get to easily see product reviews, I don't have to create a new account, I don't have to worry about my shopping cart disappearing due to shoddy programming, I can save items on my wishlist easily, and with Amazon Prime, I get free 2 day shipping on everything. Except for specialty items like certain foods, I buy almost everything via Amazon. I buy all of my hardware from Newegg for the same reasons.

I get that a lot of consumers will still shop around for prices, but I certainly wouldn't ignore the millions(?) of us who will gladly ignore small price differences if it means I get a predictable, easy shopping experience.

Once Amazon reaches their peak, it's hard to say where it will go. But considering that they're aleady nailing the hosting industry, producing a very popular ebook reader and tablet, taking a slice of NetFlix's pie, and eating up all of retail, I'm sure they'll throw inordinate amounts of cash at whatever their next best ideas are.



On Amazon, you are supporting small retailers! Anything not sold directly by Amazon has a great chance of being sold by one the hundreds of thousands of small businesses on amazon marketplace, mine included.


Hardly. Smaller stores play with even smaller margins.. Unless you're dealing with niche products, the their party sellers pricing is generally too cutthroat.


Furthermore, if a small retailer gives me the option of buying from their website or buying through amazon.com, I will take the amazon.com offer.




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