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The MATTEL one was hard, but I just assumed the one with crappy kerning was Arial, and sure enough...

The thing that gave away the Mattel logo was the E. Apparently, the middle bar of the capital E in Arial is not equidistant from the outer bars, whereas the E in Helvetica has equally-spaced bars. (Or legs, or whatever the hell they are.)

This was just something I noticed for the first time while going through.

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