microsoft should finally split up into two separate entities. a microsoft for business solutions.
and a complete separate brand (yes, new name, new logo, new location) that caters to consumers.
bridging these is probably easier, than to apply business marketing to a consumer, and consumer marketing to large businesses. if they focused just on business, many of the hater blogs would not even remotely talk about it - and the industry relevant magazines would be as they are, acknowledge the good things, highlight the improvements.
That would probably be the kiss of death to MS as we know it.
The big plus for using MS for business is that your users are probably reasonably familiar with it at home. And the reason they buy them at home is that they already use them at work.
microsoft should finally split up into two separate entities. a microsoft for business solutions. and a complete separate brand (yes, new name, new logo, new location) that caters to consumers.
bridging these is probably easier, than to apply business marketing to a consumer, and consumer marketing to large businesses. if they focused just on business, many of the hater blogs would not even remotely talk about it - and the industry relevant magazines would be as they are, acknowledge the good things, highlight the improvements.