I find it really silly that a startup wouldn't be worried to begin with. Think about this for a second: building a network effect is extremely hard. Extremely hard = lots of time = lots of money. All of the sudden, a company (like Facebook) is giving away access to their massive identity database away FOR FREE. Let me rephrase, they are giving away something they've spent massive amounts of money to create for free.
If someone can't compute that, then I feel no sympathy for your startup that goes tits up.
I find it really silly that a startup wouldn't be worried to begin with. Think about this for a second: building a network effect is extremely hard. Extremely hard = lots of time = lots of money. All of the sudden, a company (like Facebook) is giving away access to their massive identity database away FOR FREE. Let me rephrase, they are giving away something they've spent massive amounts of money to create for free.
If someone can't compute that, then I feel no sympathy for your startup that goes tits up.