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https://www.google.com/search?q=pools (browsing in Boston)

Besides search results and their default controls, I see:

- 3 advertisements up top

- 7 business recommendations after the first 3 result s - 8 "searches related to pools" on the bottom

and on the sidebar:

- 6 pool products from walmart

- a map showing where the 7 businesses are located

- 8 ads under that map

Just because some keywords aren't as densely utilized doesn't mean the space is wasted. And if they tried to fill up all available real estate, it dimishes the value of the links they're trying to push.



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