The problem is that AI agents play all sorts of games to get better prices, and this guzzles resources that are supposed to be for dealing with legitimate problems. e.g. If an airline is dealing with an AI caller that's rescheduling a flight it intentionally booked at the wrong time to shave a few bucks off an airfare, somebody who needs to cancel a flight to attend a funeral will wait longer in line. If a human does this to save a few bucks, you let them. It's not a big problem because most people place more value on their own time. If everybody uses AI agents to do this for them, then you have to do something.
Airlines and other companies are faced with a choice: Let everything go to shit for people who don't use AI agents, or start discouraging the use of AI agents. It will be interesting to see whether companies embrace anti-AI AI agents or try to weight the penalties such that deterrence is achieved without them. e.g. Would you continue using an AI agent to book flights if you faced a potential lifetime ban from that airline?
I personally like the idea of AI surcharges. The airline could put it in their ToS that any use of AI booking agents will result in a surcharge. If your account gets flagged for AI agent games, you get an AI surcharge slapped on your flight. In the case of a false positive, if a human calls up and demands the surcharge be dropped, you do it. If an AI agent calls to complain, you double it. Most users of AI agents don't want to deal with customer service to get surcharges dropped every time they book a flight. This would make it cheaper and/or easier to just book a flight yourself... or use a very well behaved AI agent.
The problem is that airlines play all sorts of games to get higher prices, and this guzzles resources that are supposed to be for dealing with legitimate problems.
It works both ways. If they can use AI to charge me more, I should be able to use AI to save a few dollars.
If you’re actually arguing they should set a fair, stable price and I should pay it, then I agree. But that shipped sailed decades ago.
It does work both ways. You can always use another airline. They're just saying they can rely on another customer.
I would tend to agree that there is the potential for airlines to be more open with how they price flights to spread the load out to let them minimize overall prices. An airline that worked openly with its customers to do this might do well.
Algorithmic pricing will, in general, invite the use of AI agents. Companies who are now considering it in places where it has not previously been used should probably pay attention to what happens here.
Using AI bots makes you more of a problem than the airline using AI to price seats. I can choose to fly another airline if I don't want AI-pricing, but that only works if jackasses aren't using their bots to snatch up seats they have not intention of actually sitting in.
I can choose to fly another airline if I don't want AI-pricing
Can you though? How would you even know? All I know is airline pricing has been a bit of a blackbox for as long as I've been a buyer of the tickets. Even if they aren't using AI, they're still playing games. And if they're games are such that using an AI on the buyer side, that's what people will use.
And to be clear, I have no desire to use AI to buy my tickets, certainly not the "buy now, refund tomorrow, buy again, repeat until flight time" stuff proposed in comments. I just want a ticket at a fair price, which to me basically means "roughly the same price the guy next to me paid"
Airlines and other companies are faced with a choice: Let everything go to shit for people who don't use AI agents, or start discouraging the use of AI agents. It will be interesting to see whether companies embrace anti-AI AI agents or try to weight the penalties such that deterrence is achieved without them. e.g. Would you continue using an AI agent to book flights if you faced a potential lifetime ban from that airline?
I personally like the idea of AI surcharges. The airline could put it in their ToS that any use of AI booking agents will result in a surcharge. If your account gets flagged for AI agent games, you get an AI surcharge slapped on your flight. In the case of a false positive, if a human calls up and demands the surcharge be dropped, you do it. If an AI agent calls to complain, you double it. Most users of AI agents don't want to deal with customer service to get surcharges dropped every time they book a flight. This would make it cheaper and/or easier to just book a flight yourself... or use a very well behaved AI agent.