It’s a cult, or at least, the leadership is trying to turn it into one. Cults have done weirder stuff, up to and including actual suicide.
39 members of Heaven’s Gate drank phenobarbital and died, believing this would allow them to escape Earth on the Hale-Bopp comet.
900 members of the People’s Temple (Jim Jones) drank cyanide-laced koolaid (actually FlavorAid) and died. That’s where the phrase “drink the koolaid” came from.
39 members of Heaven’s Gate drank phenobarbital and died, believing this would allow them to escape Earth on the Hale-Bopp comet.
900 members of the People’s Temple (Jim Jones) drank cyanide-laced koolaid (actually FlavorAid) and died. That’s where the phrase “drink the koolaid” came from.