the question I'd have to ask, is why are they doing this now and not when the iPhone was released? The App Store bandwagon has been in full swing for a while now, chances are that most of the apps they want to develop have already be developed. Why did they decide to wait so long to get on board?
It looks like they're a business consulting agency, not a direct-to-customer app shop. They'll be going to individual businesses as consultants and developing apps that work with the company's in-house systems. So you're not likely to be able to access that on the regular App Store.
Sounds to me the like CEO decided to create the company after it became clear that Apple didn't want to be in the business of supporting enterprise iphone applications. In other words, Apple had a consulting division which this guy headed but then Apple decided it wasn't really in that business. This guy felt there was still a market for business apps (presumably from his experience leading the consulting division) so he left and founded his own company. This might have not have happened if Apple decided they were interested in developing and supporting enterprise applications.
