On: Tesla to wind down Cybertruck production

Like most things it came down to price most of all. Cars are way too expensive in North America.

Even if it was half the cost, say $40K rather than $80K, I think most people in the market for a vehicle would choose something else!

I wouldn’t be surprised if cost were the only reason its sales weren’t even lower. If it’s expensive it’s at least a plausible status symbol. At a reasonable price it’s just an incompetently designed utility vehicle.