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Creativity is defined by what one did in the creative process, not whether you did something else outside of the creative process or not. I.e. if the only thing you do is say "make me a piece of art, I'll pay you $x" then you had 0 creative involvement. Not because you paid for it, but because of the lack of doing anything during the creation process.

The same is true of using any tool. If you just click a premade and generic "process photo" button in an image editor for every photo you get then you're doing no creative work (unless that whole action is a meta statement itself or something). If you mess with the different options and settings to find the one which matches your creative vision then you've played a part in the creative process, even if you weren't the one responsible for the code of how the pixels changed and paid for the software to do that part.

To LLMs directly, if you just say "make me some art" then you've done nothing creative as well. If you iterate and mess around with what you like until you get something you find interesting, then you've played, what seems to me, the biggest part in the creativity process of that output (which has nothing to do with where the code to match that vision of the output came from). I think LLMs and creativity can be confusing because "make me some art" will produce something that, at a glance, looks very much like we'd expect creative art to look like (regardless the reason or if it actually is), and we often falsely jump to the conclusion anything that looks creative out of an LLM must therefore only ever be able to source from the LLM. This would be like assuming because an image editor has that generic "process photo" button one can never do anything creative with an image editor.

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