Certainly many of the licenses must have been sold to businesses. I wouldn't expect most businesses to buy software through the app store.
For that matter I wouldn't expect individuals to use the app store much either. I use both Windows 8 and Mac OS, but have never bought anything on the Windows app store, and have only "bought" (for $0) XCode from the Mac app store. The low app-to-OS-license ratio may indicate that the App store isn't doing well, not that the license numbers are inflated.
For that matter I wouldn't expect individuals to use the app store much either. I use both Windows 8 and Mac OS, but have never bought anything on the Windows app store, and have only "bought" (for $0) XCode from the Mac app store. The low app-to-OS-license ratio may indicate that the App store isn't doing well, not that the license numbers are inflated.