Ok, but why? Because advertising wants maximum audience. Which means you can't show horrors of war or else Nestle won't allow you to show their product banner down.
There is probably more to it than that. If the platform can censor the content then it is capable of identifying it and so can choose not to display a Nestle ad. That would be a more palatable solution for the ad platforms and also probably acceptable to most companies. If users want to watch something on a platform what do they care? The article makes a good case that this is something more like Operation Choke Point or the itch.io deindexing where the financial system is being mobilised for political ends.
It is an interesting use case to monitor because there are obvious need for something like crypto, but so that has not come close to taking hold.
>>If users want to watch something on a platform what do they care
Because on both TikTok and Instagram people don't actively choose(most of the time) what they want to watch. The algorithm chooses for them. So if you're a content creator and you self censor yourself then you're making it more likely the algorithm will pick you, because they can show ads around your content. They will say they aren't censoring because the other videos are not technically banned, but no content creator wants to be skipped by the algorithm.
