Infinite scroll is a good solution, if you are building lobster traps - sites where you want people to spend endless amounts of time. (http://gizmodo.com/5586337/pandas-and-lobsters-why-google-ca...). It clearly works for Facebook, Twitter and Quora.
Although Etsy has some aspects of lobster trap, it still is more transactional than FB and other social time killers.
Infinite scroll is a good solution, if you are building lobster traps - sites where you want people to spend endless amounts of time. (http://gizmodo.com/5586337/pandas-and-lobsters-why-google-ca...). It clearly works for Facebook, Twitter and Quora.
Although Etsy has some aspects of lobster trap, it still is more transactional than FB and other social time killers.