E-dating has been going on for what seems like forever in the Internet age, but its near-ubiquity is still a relatively new phenomenon. In the short-term and medium-term, it's probably good for dating services to have relationships break up in a timely manner. But successful couples (5+ years and more) are valuable too, because they pass along by word of mouth how happy they are because of their experience with [whateverservice]...and are likely to disparage it (justifiably or not) when the relationship goes sour.
For a dating service to have the cynical goal of creating high turnover seems to me to be a race to the bottom that may end up having negative returns in the long run. Just as Apple clearly can make more money this decade from a customer who has to buy a new computer to replace their 2-year-old unupgradeable one -- compared to a customer whose Mac lasts them through high school and college -- I would say that Apple's current cachet (speaking as a long-time PC user) was highly dependent on the latter situation.
E-dating has been going on for what seems like forever in the Internet age, but its near-ubiquity is still a relatively new phenomenon. In the short-term and medium-term, it's probably good for dating services to have relationships break up in a timely manner. But successful couples (5+ years and more) are valuable too, because they pass along by word of mouth how happy they are because of their experience with [whateverservice]...and are likely to disparage it (justifiably or not) when the relationship goes sour.
For a dating service to have the cynical goal of creating high turnover seems to me to be a race to the bottom that may end up having negative returns in the long run. Just as Apple clearly can make more money this decade from a customer who has to buy a new computer to replace their 2-year-old unupgradeable one -- compared to a customer whose Mac lasts them through high school and college -- I would say that Apple's current cachet (speaking as a long-time PC user) was highly dependent on the latter situation.