On: David Rudnick on "borderline impossible" process of designing Arsenal typeface

[brookst]

Hmm. I would have appreciated more depth and details, but it did cover requirements to look good and maintain identity across print, screen, merchandise, etc.

Which makes sense but that alone sent me spinning. Not easy.

[seanhunter → brookst]

That seems pretty standard to me. Consider the counterfactual: How many design briefs do you think contain one or more of the following:

1. Totally ok if it doesn’t look good.

2. Identity is not important. It’s fine if it looks totally generic

3. I don’t care about print/screen/merchandise so it can look terrible in that medium

In general, people want things that look distinctive and work for digital and physical media.

[brookst → seanhunter]

I guess? Design briefs do tend to be ambitious.

But how many brands are really, honestly, displayed at that variety of sizes, in that variety of media, across language barriers and purposes. Some, sure. Not many.

[seanhunter → brookst]

All of them? I mean literally any global brand.