Good Point: Marketers, who in this case are predominantly male, are using hyper-sexuality to promote their image and their ad and are being insensitive to women, thus abandoning 50% of the possible customer base. This is a stupid, of course.
No, this is a bad point.
It is a point that at the least, needs a citation, re: the gender split of marketing professionals. Let me tell you, in my MBA program, the majority of marketing MBAs were women.
It is also a bad point because in this case, the person that came up with this ad is a WOMAN. Ya, a female not a male marketer.
Sorry, I missed the footnote. Well, then that is somewhat a bad point, but... it is ultimately up to the company to figure out who they are and what image they want to represent, and saying that a female marketer came up with the idea (Is Annie Dirk an iron-fist controller of all ideas from her company?) is still no excuse for the company's executive team to be mindless in their company's image.
We could also point fingers at the fashion industry as well. There is no other industry that I can think of that perpetually exploits women yet is full of women workers. Fashion schools aren't exactly male-dominant.
On the other hand, and I certainly don't know how this works, I don't think the CEO or President of many firms personally okay each ad in a campaign.
They give the marketing department a budget and say, there, go, spend that money.
So the interaction here is between a bunch of marketing people, we don't know the genders of many of them, we don't know what their relationship to tech is, we don't know what their relationship to the execs is.
>>They give the marketing department a budget and say, there, go, spend that money.
I don't know how this company works. I used to be a marketing director and I know it didn't work the way you describe at all. No manager is an island and everyone has to answer to everyone somewhere along the line.
I will argue that a CEO should be well-aware of what their company is and what it represents. I don't fault the company in the article for okaying the image portrayed in the ad, though. It is truly their own decision.
No, this is a bad point.
It is a point that at the least, needs a citation, re: the gender split of marketing professionals. Let me tell you, in my MBA program, the majority of marketing MBAs were women.
It is also a bad point because in this case, the person that came up with this ad is a WOMAN. Ya, a female not a male marketer.