What strikes me as odd is that it's all centralized at skittles.com . This sort of marketing obsoletes the need for a TLD that you try and entice your customers to visit, instead it allows you to engage with your customer where they are. Yeah, this made for a good publicity stunt, but it's nothing that plenty of other companies aren't doing far more subtley. Do you really want the player to know they're being played? ;)
