Apple should be extremely worried about the AI companies making big improvements in UX. This work by OpenAI is a step in that direction.
If the main user paradigm becomes a chat interface conjuring whatever UI elements needed to best accomplish the task at hand, the entire paradigm of OS, UI frameworks, apps from an App Store to accomplish specific tasks, all come into question.
I keep thinking that Steve Jobs would have been all over the UX ramifications of LLMs and demanding that Apple lead in that area.
Steve Jobs wasn’t meant for this era, but his instincts would have been interesting to see in the AI landscape. He was an artisanal designer though, and our current era is always for the investor’s bottom line.
Apple absolutely messed-up by abandoning OpenCL's early ML research efforts to oppose a CUDA monopoly. They messed up a second time shipping a raster GPU with Apple Silicon when CUDA and Tegra had proven that GPGPU was mobile-ready. Then when the ARM datacenter had it's moment, Nvidia's Grace ARM CPU displaced billions of dollars in sales that would have been Apple's if they didn't mess up the fastest CPU in the world with macOS. Then they depreciated the Mac Pro, which seems like a mistake since it had the potential to outsell Nvidia's ARM datacenter chips if it ran Linux. According to the rumor mill, Apple's M8 chip will finally be the one that takes GPGPU seriously, after a decade of Apple's innovative ship-second mentality.
Apple's management isn't infallible whatsoever. Many of them are petty, blinded by politics and/or obsessed with their legacy more than they care about profits or quality products.
No normies could get an app like this into the store, afaik. The do-all, dynamic everything app?! Think of the fees that will quietly never be born? The profits that never get to land on a balance sheet.
It's not something that gets talked about a lot yet, but I've a feeling that this is where the biggest disruption for the entrenched and geriatric operating systems is going to come from:
If the main user paradigm becomes a chat interface conjuring whatever UI elements needed to best accomplish the task at hand, the entire paradigm of OS, UI frameworks, apps from an App Store to accomplish specific tasks, all come into question.
I keep thinking that Steve Jobs would have been all over the UX ramifications of LLMs and demanding that Apple lead in that area.