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Why are these TLDs so tightly bound to a specific organization? Why can't their registration be more open? Keeping them so locked down makes them useless. Or am I misunderstanding something?
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I thought TLDs were sponsored/registered by corporations, and hence had a say in what can be registered on that TLD and by whom.

> and hence had a say in what can be registered on that TLD and by whom.

Not quite, assuming we're not talking about .brand, they have to make them available for purchase by the general public. However, they do get to dictate prices.


How can I register my own .google domain then?

https://newgtldprogram.icann.org/en/application-rounds/round...


> assuming we're not talking about .brand

sorry I didn't know that wasn't referring to the .brand gTLD



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