I didn't read it this way. I think I equated it most to "culture" in current companies. A culture that fosters excellence is necessary (but not sufficient) to have a great company. There are also many types of cultures that have been shown to work (ie there's not one right answer).
The article argues (and I think I agree) that how you choose to incorporate agents into your work will be a differentiator and most great companies will have a unique take on it.
The article argues (and I think I agree) that how you choose to incorporate agents into your work will be a differentiator and most great companies will have a unique take on it.