I believe they're insinuating that if we were to punish these people publicly and harshly for their crimes against the rest of humanity, then the rest of them would get a much needed reminder that they are subject to the rule of law and/or that they are made of meat.
The crime against humanity of commenting on the supply and demand curve movements of a product so complicated and with such a long production lead-time that a handful of nations can even produce it.
Markets exist to meet the needs of the people who use them. Subverting them such that it's a negative sum game where profits improve marginally while material conditions deteriorate rapidly is in fact antisocial behavior.
It's probably not time to build a guillotine for the memory company CEO's and top shareholders but their behavior does resemble other more problematic moves. Consider United Healthcare denying claims in contradiction with their own policies just because they've realized they can get away with it. It has the same shape relative to the adjacent incentives.
