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People who are bad with money is a big market. Maybe they’re using the Burts Bees strategy
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If they wanted to address that market, the play would be to make them relatively cheap first, then constantly raise the price. (See also: cable TV and ironically cable TV "alternatives")

That IS what they're doing.

The surprise is your idea of "relatively cheap" is fungible.

The service WILL be astounding though, I can't deny that.




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