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Consumption of cheap alcohol is going down too and we can see the same trend among young people even in countries experiencing decreases in CoL.
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They’re separate things though. While there might be a decline generally in alcohol consumption, that doesn’t mean it’s specifically why they can’t sell the wine. Of the reduced amount of alcohol being sold, the % going to wine will be even smaller because it is more expensive

Wine is or can be near the bottom in terms of doller per alcohol. It's just become a bit old fashioned.

My pet explanation is the transition to a knowledge-based economy. You might be ok laying bricks or pulling levers while nursing a slight hangover, but you can't stare into a screen or keep hold of a complex coding flow.

Maybe the AI revolution will "help" in that area too...




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