The article mentions this - Canada was the largest foreign buyer of American wine.
I suspect wine is extremely susceptible to this effect too. It’s basically always stocked alongside produce from many other countries, the origin is most of the marketing, and there aren’t really any stand out brands. I’ve probably had a Californian wine before but couldn’t name a single one.
If you own a venue or store and decide to stop stocking American alcohol, someone will probably notice you don’t have Jack Daniel’s but not that you’ve stopped selling Californian wine.
I suspect wine is extremely susceptible to this effect too. It’s basically always stocked alongside produce from many other countries, the origin is most of the marketing, and there aren’t really any stand out brands. I’ve probably had a Californian wine before but couldn’t name a single one.
If you own a venue or store and decide to stop stocking American alcohol, someone will probably notice you don’t have Jack Daniel’s but not that you’ve stopped selling Californian wine.