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Yes, I’ve also built those services. As I said before, it is totally possible to beat S3 on pricing but the margin narrows considerably when you factor in the full costs — e.g. think about how many places had replicated storage but not bit-rot protection or versioning and built that at the application layer instead — and the savings is often not big enough to make it your top engineering pick for the money & attention required.

Fundamentally you’re playing a commodity game and that means you need a consistent edge to be worth the fixed costs. If your fully-loaded advantage is less than, say, 30% you’re better off negotiating with your AWS rep and investing your engineering resources in something your customers want.



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