Was the name change related to publicity from that? My memory is that it was part of an attempt to be the new Second Life. But on the other hand I tend to be naive.
Yes, they did it to break the association with their brand (“reputation laundering”) and then they got into 3D to throw some chaff. Seems to have worked for them.
If they changed their name to “Flobular” it wouldn’t change a thing.
They’re Facebook in many people’s minds.
“Meta” doesn’t convey the same meaning that “Facebook” does. And it’s also squatting on an important term in English. Mets is used all over the language, like metaphysical.