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I never understood exactly who is the target audience.

If I were a vegan/vegetarian for ethical or religious reasons I don’t think I would want food that reminds me of meat.

As an occasional meat eater that also enjoys the many natural options for plant-based protein, why would I want something that replicates taste/texture of something I can already eat?



I am a meat lover that understands that eating real meat is way too large a drain on our planet's resources.

To me, the progress vegan meat has made is an absolute godsend.

I used to eagerly anticipate the lab-grown meat revolution, but with the quality of current vegan alternatives, it just seems no longer necessary.


As someone ethically against the Mafia killing people, why would I want to watch a TV show that reminds me of the Mafia killing people?


Vegetarian for 10+ years. Love the odd impossible burger, otherwise I don’t miss meat or fish at all - the thought doesn’t enter my mind




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