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You're probably just used to Svbtle blogs, there are many of them, after all. The only thing that's different with this one is that it uses Helvetica instead of the font Svbtle uses - Freight Sans.


Svbtle uses Freight Sans for the headings and Proxima Nova for body.

In contrast, OP's blog uses sans-serif for everything which is why most users probably see it with Arial or Helvetica.

Proxima Sans is a great font, but not free. The most similar free fonts would probably be either Lato or Open Sans.


Good point. I'm using wp-svbtl https://github.com/gravityonmars/wp-svbtle I'll see if there's anything can be done to improve the fonts.


Why are you using that theme? It's shitty to use someone else's design without their permission. (on the off chance that you've never heard of the Svbtle network (https://svbtle.com) it is a design that was created for an invite only network of bloggers, it's meant to establish a brand)

Regardless of wether you think svbtle is a bunch of elitist wankers, there is no valid reason for appropriating their style. Furthermore, regardless of ethics, it is a distraction from your words. To the extent that the svbtle brand is built up, your choice in theme becomes more and more a statement instead of presentation. "Does the author dislike the svbtle network and is trying to drive them into obscurity, or does this person really like the network and wants to be associated with them even without permission"


Not saying I condone the action but they already addressed this in their FAQ (the 1 and only question listed):

"Isn't this unoriginal?

Yes, in the same way svbtle is unoriginal. See the original ["inspiration" ( http://archives.drawar.com/ ) for svbtle]."


Yeah, that must be it!




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