Actually, I found an experiment that directly contradicts your statement. So my disagreement is IMHO valid and your appeal to "mountains of telemetry" is not. To me it seems that you've just parroted the chorus without trying to understand the problem by decomposing it into pieces and trying to attribute the potential causes. Which just happens to be something that I spent some time doing (total amateur hour and N=1 but sort of worked for my purposes).
Etsy ran A/B tests with and without endless scrolling. Same content source. Infinite scroll haven't produced any increased engagement: surprisingly, it decreased it - people searched less. Potential reason: it was a store, not a social media feed, the feed wasn't addictive in its nature (decreased relevancy, lower chances of finding something good buried down further and further) and the whole alternative pagination design didn't help at all. This is my interpretation, but c'mon - if you're appealing to the telemetry: here's the telemetry, how'd you explain it?
In the neighboring comment, I was mistaken in that it would still increase length of browsing a bit, turns out it was off-putting.
With addictive content, endless scroll makes it more addictive and increases consumption.
I'm not sure why you think this is a slam dunk. Fruity flavors increase the adoption of vaping because it tastes better, but that doesn't work when you apply it to broccoli. Doesn't mean we shouldn't regulate flavored vapes.
Yes, exactly, with addictive content it boosts the engagement even further. We all agree about that. And - my point here I’m trying to convey - with nonaddictive content it doesn’t do that. Which is why I’m saying “we need to classify better”. I don’t understand why you’re against a more nuanced approach, when the goal is to allow non-harmful cases. I’m very much favor of regulation, just a more careful one.
Vaping analogy is not perfect, as it doesn’t hold true in some aspects, but... Nobody makes vapes that go unpleasantly sour for a while after a fourth puff. But if they do we’d better not ban them from adding flavors, when the flavoring here does the right thing.
We’d still want to regulate vaping on other aspects (such as harm to health, which - unlike speech - doesn’t get protections), but that’s another, different story.
https://www.slideshare.net/slideshow/design-for-continuous-e... - look for the slide 32.
Etsy ran A/B tests with and without endless scrolling. Same content source. Infinite scroll haven't produced any increased engagement: surprisingly, it decreased it - people searched less. Potential reason: it was a store, not a social media feed, the feed wasn't addictive in its nature (decreased relevancy, lower chances of finding something good buried down further and further) and the whole alternative pagination design didn't help at all. This is my interpretation, but c'mon - if you're appealing to the telemetry: here's the telemetry, how'd you explain it?
In the neighboring comment, I was mistaken in that it would still increase length of browsing a bit, turns out it was off-putting.