Using different services/accounts to narrowcast specific segments of your life to specific groups of people is a traditional use of social networking tools.
But this story is not about using social networking tools in traditional ways. The author is positing an emergence of new uses of social networking tools based on the reputations of the individuals within the network. If FB or some other service manages to be both big and a true business ecosystem new forms of business will emerge based on the reputations of the individuals within the network. These forms of business have the potential to attract a much larger segment of society to the social networks.
My point is that within the context of such a reputation-based, socially-oriented, business-friendly ecosystem people will prefer to have a single identity/reputation to manage. Simplicity will win over complexity when "typical people" are involved. And the ultimate winner will cater well to typical people rather than technical people or the users of the first N generations of social networking tools.
But this story is not about using social networking tools in traditional ways. The author is positing an emergence of new uses of social networking tools based on the reputations of the individuals within the network. If FB or some other service manages to be both big and a true business ecosystem new forms of business will emerge based on the reputations of the individuals within the network. These forms of business have the potential to attract a much larger segment of society to the social networks.
My point is that within the context of such a reputation-based, socially-oriented, business-friendly ecosystem people will prefer to have a single identity/reputation to manage. Simplicity will win over complexity when "typical people" are involved. And the ultimate winner will cater well to typical people rather than technical people or the users of the first N generations of social networking tools.