If you're at the top of the screen, at least in Chrome 153.0.8010.37, it has a little interactive bit. You have to scroll through the images in order to be dropped at the actual web page, at which point the images go back to being a regular part of the page.
It's less than OpenAI did for Astra, but that was my first encounter opening it and my first thought was that they decided they liked Astra's hero/scrolling animation. I'm pleased to see they didn't make the entire page that like OpenAI did, but I'm expecting to encounter this pattern more often on these announcements now.
It's just a standard hero image + text for me, with no scrolling effects.
edit: @iAMkenough figured it out, it was because I have prefers-reduced-motion enabled.