This is a straightforward example of how the positive or negative valence of a piece of tech depends entirely on how it's used.
You just need to address three questions:
- who controls what information is going in? (that is, what is the process by which the tech companies who control all the tech are using it)
- who controls what information is coming out? (that is, is the steganographic format open enough that anyone can read it, or does it depend on having a key)
- what legal regulation is this subject to? (does sneaking individuals name and address into their photographs incur you massive GDPR liabilities when it is discovered?)
You just need to address three questions:
- who controls what information is going in? (that is, what is the process by which the tech companies who control all the tech are using it)
- who controls what information is coming out? (that is, is the steganographic format open enough that anyone can read it, or does it depend on having a key)
- what legal regulation is this subject to? (does sneaking individuals name and address into their photographs incur you massive GDPR liabilities when it is discovered?)
Note that there's a widespread precedent: https://en.wikipedia.org/wiki/Printer_tracking_dots