"The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question"
They admit right there that the TOS allowed for brands to feature user photos in ads. It's a nice cover to claim you never intended that, then if so why put it in TOS? Maybe the legal department got carried away, but more likely they envisioned photos being like Facebook "likes" (e.g., "Joe Adams likes Amazon!"). You might have Amazon promoting a user image of someone reading a Kindle on Instagram.
They admit right there that the TOS allowed for brands to feature user photos in ads. It's a nice cover to claim you never intended that, then if so why put it in TOS? Maybe the legal department got carried away, but more likely they envisioned photos being like Facebook "likes" (e.g., "Joe Adams likes Amazon!"). You might have Amazon promoting a user image of someone reading a Kindle on Instagram.