They did run some painfully out-of-touch adverts in Central-Europe, possibly in Zagreb also... In Hungary it was pretty much a talking point at a time to boycott them, and competition was there. Hoka became pretty popular and common without any advertisements.
> Hoka became pretty popular and common without any advertisements.
By "advertisements", I am sure you mean traditional adverts like TV, print media, and billboards. They were blowing up on social media thanks to paid influencers.
