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Depending of the court, if you don't protect your trademarks you can lose them.

Law is rarely remotely reasonable, just because you (or society) think a certain way, does not mean law does.

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Society however determines how we respond when a company abuses a law. Just because suing indie developers may be the best action for IKEA to protect their trademarks does not mean we should let it be the best action for them overall.



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