Pardon me for stating the obvious, because nobody has yet: Nobody PLANS to close down within a year.
If you really want to give customers confidence that you're going to be around for the long run, you have to charge a lot of money. More than the competition. That's the only way to demonstrate that your business is viable.
If you really want to give customers confidence that you're going to be around for the long run, you have to charge a lot of money. More than the competition. That's the only way to demonstrate that your business is viable.