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Pardon me for stating the obvious, because nobody has yet: Nobody PLANS to close down within a year.

If you really want to give customers confidence that you're going to be around for the long run, you have to charge a lot of money. More than the competition. That's the only way to demonstrate that your business is viable.



well, they do charge more than the competition ;)


If you have over a year of runway it's very unlikely that you'll close down within a year.




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