On: I spent $220 on Google app ads and 60% of the installs were robots

[pseudonymidy]

Your post led me to install your app and play through 10 puzzles. The post doesn’t even show the app!

What’s the name for this sort of marketing?

I really like the interface you’ve built for completing the puzzles. Very clean - it’s very nice to not be bombarded at every screen.

[tough → pseudonymidy]

I'd say "Content marketing" [1]

1. https://en.wikipedia.org/wiki/Content_marketing

[nickabe → pseudonymidy]

Thanks very much - really means a lot that you enjoyed it, we put a lot of effort into making it.

[inemesitaffia → nickabe]

Drop a link. Don't want to search

[lucashollingshe → inemesitaffia]

https://apps.apple.com/ca/app/dayzle-daily-brain-games/id679...

[DANmode → pseudonymidy]

Knowing your audience, and captivating them at grassroot level or in an unexpected place, without making it feel scummy (sometimes)?

Guerrilla marketing.