It's LucidSpark for non-masochists. It's Parabol for power-users. It's possibly the greatest 'roll your own' tool for workshopping and blue-sky planning to hit mass-appeal without feature and subscription bloat.
Incredible reponsiveness, UI/UX, and embeddable rich media functionality. Was like Hypercard mixed with whiteboarding and an incredibly traversable canvas.
My best experience was a large meeting I had recently, in a well equipped conference room with actual whiteboards and stacks of post-it notes and the Power Miro User in the room insisted we all bring laptops and work on the boards online. Jesus Christ.
That’s not Power User, that’s Lazy User: just like how Agile tries to offload the work of managing ticket statuses onto developers, their demand offloaded the work of recording post-it note outcomes onto attendees.
I often saw the same pattern in engineers who hated Agile and Jira, but then would spend weeks coding automation to avoid one-time drudgery that would have taken a tenth of the time to complete. So I am being careful not to judge “Lazy”, because that’s a normal tendency for any lifeform with energetic constraints, as itself inherently wrong — but it absolutely can be optimized to personal excess at group cost, as I would judge this refusal to use in-person paper tools to be.
It was a great whiteboarding tool for teams. Planning, research, meetings, standups etc. IMO they tried to cater to too many use cases at once, missed the AI train, and focused too hard on enterprise, which hurt the product a lot.
I was an EM at Evernote through the first six months after the close (notifications team).
Left in May 2023, before they shut the US/Chile offices. The sequence was pretty consistent: cut every vendor they could (Zoom disappeared overnight), get to profitable on costs, then raise prices on lock-in.
Personal went from ~$70/year to $130 pretty fast.
The product is still alive; the company that built it is not. They were effective. It was also obvious early that most of us were not part of the long-term plan.
For remote companies, it is quite useful and really a white board replacement. We use(d) it for customer research, retros, design exploration, architecture diagrams, data modelling and a ton more. Figma (Jam) is way too designer focused.
I know a lot of people who used it for one or both of these. Also for architecture/system design (ie. not UI - although I guess some used it for user journey or wireframing).
There are a whole lot of people out there who use Miro for all of their documentation, planning, troubleshooting, etc, in multiple roles. It's a primary tool for many people, like a word processor/sheets/slides on steroids. And the moat they have makes it nearly impossible to take your data elsewhere. It is very entrenched.
Never underestimate what other people find useful that you do not.
i'm forever chasing the dragon of cocktail napkin + physical stickies + Balsamiq, and have never even used Miro, and even i let out a "ohhhh no" in a welp, should i just go back to bed tone seeing this
i'm just waiting to wake up to news of Luca Ferrari buying Inter Milan like some old world Mark Walter
